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Pros and Cons of Trade Show Display Rental
Date Added: February 07, 2011 11:44:09 AM
Author: Exhibittrader2
Category: Business

The obvious, number one advantage of rental versus purchase is cost. The dollars laid out to rent a trade show display are approximately one-third to one-half the cost of purchasing such. However, one should analyze both sides of that coin before deciding which is more cost effective for their company’s particular marketing situation. Exhibit rental can prove to be cost effective for those attending only one or two trade shows; one-time or one-of kind special event participation; for international clients exhibiting in foreign countries; or for those desiring a larger, more expensive, custom built exhibit than their marketing budget can absorb. The tax deductible-all-in-one-year marketing expense of rental may seem very appealing versus the graduated allocated deduction of a capital expenditure. However, if you plan on exhibiting several times a year, utilizing basically the same size and type of exhibit, the per cost/usage analysis proves that purchasing a trade show display is more economical in the long run. Rentals of trade show exhibits are often offered as tiered packages- reducing the need for calculation of parts, accessories and services into the total cost. However, a smart option is to purchase your banner stands, literature racks and other accessories; and rent the trade show display itself. With a bit of forethought, the right accessories can lend a customized look to any booth-rental or purchase. You may find, that purchasing needed components and services separately may save money; or you may prefer to save the leg work regardless of the price difference, and choose an all-in-one, turn-key package. Trade show graphics are paramount in messaging and branding your company or product. The initial investment savings in renting a http://www.exhibittrader2.com/Trade-show-Displays.html Trade Show Displays versus purchase can leave more of your marketing budget for quality graphics. But again, whatever monies spent on graphics for a booth you do not own, may not be dollars well spent-unless you never plan on exhibiting again; or you rent the same display over and over. With some variance, two to three rentals will equal the purchase price in the modular exhibit category. The same math does not apply to large, custom built exhibits. That ratio is larger-meaning the cost of renting such can be significantly less than ownership. The pre-owned custom built exhibits we offer at ExhibitTrader.com can be purchased for a fraction of the cost of a new build. Flexibility is the name of the game in the custom modular display world and the renting of such may increase that flexibility. If you attend a wide variety of shows-in type, size and audience make-up; then perhaps the ability to have an entirely different look from venue to venue can be made economically possible through rental. On the other hand, custom modular exhibits and pop-up displays/banner stands are proving to be very cost effective and extremely versatile display components. With ease and quickness, their configurations can be adjusted to give a very different look from the foyer to a trade show. EXHIBITTRADER2.com offers many options for renting or purchasing a http://www.exhibittrader2.com/Trade-show-Displays.html Trade Show Display. We have individual exhibits or can create a turn-key individualized package specific for you. Many of our models include custom graphics priced incrementally based on type/quality. For one of the largest inventories of modular trade show displays available, http://www.exhibittrader2.com/Trade-show-Displays.html ExhibitTrader2.com is your resource. If you are in the market for a pre-owned custom built exhibit (rental or purchase), please don’t forget to visit our sister website, exhibittrader.com.
 
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